The performance of the cutlery company was once again distinguished by IAPMEI.
JERO – Jorge e Ramalho, Lda, is one of PME Líder 2020, a distinction that, year after year, recognizes the financial performance of Portuguese SMEs. That is the 13th year that JERO gets this recognition from IAPMEI (Institute of Support to Small and Medium Enterprises and Innovation).
For JERO’s administration, the PME Líder 2020 seal means “the recognition of the good work of the company”, in such an atypical year.
If 2020 was deeply marked by the Covid-19 Pandemic, 2021 is expected to be equally demanding. Covid-19 impacts the company’s day-to-day operations. “Right now the main challenge is acquiring raw materials due to a global shortage”, says the administration of the company.
Expecting that normality returns later in the second half of the year, JERO now focuses on “management in times of crisis” and in “the growth of the JERO brand on a global scale”.
JERO is also focusing on online platforms. In 2020 the company strengthened its presence in social media and in 2021 a new website was launched.
The address www.jeroportugal.pt hosts a platform that aims to showcase the high-quality cutlery produced daily by JERO, as well as bringing the brand closer to its customers, in Portugal and internationally.
The site is, for now, only available in English. Soon, all the information will also be available in Portuguese and other languages.